Prophet is an integrated growth

consulting A consultant (from la, consultare "to deliberate") is a professional (also known as ''expert'', ''specialist'', see variations of meaning below) who provides advice and other purposeful activities in an area of specialization. Consulting servic ...

firm that specializes in strategy, transformation, innovation, branding, marketing, and design. The firm is headquartered in San Francisco and has offices in the United States, Europe, and Asia. The firm is best known for BP's Beyond Petroleum strategy and

T-Mobile T-Mobile is the brand name used by some of the mobile communications subsidiaries of the German telecommunications company Deutsche Telekom AG in the Czech Republic ( T-Mobile Czech Republic), Poland ( T-Mobile Polska), the United States (T-Mobil ...

's "Un-carrier" positioning.

History

Prophet was founded in 1992 by

Scott Galloway Scott Robert Galloway (born 25 April 1995) is an Australian professional football (soccer) player who plays as a fullback for Melbourne City in the A-League. Born in Perth, Galloway played youth football for the Australian Institute of Spor ...

and Ian Chaplin, both graduates of the

University of California, Berkeley The University of California, Berkeley (UC Berkeley, Berkeley, Cal, or California) is a public land-grant research university in Berkeley, California. Established in 1868 as the University of California, it is the state's first land-grant u ...

Haas School of Business The Walter A. Haas School of Business, also known as Berkeley Haas, is the business school of the University of California, Berkeley, a public research university in Berkeley, California. It was the first business school at a public university i ...

. In 1998, Michael Dunn was named company president. Around the same time, author and consultant David Aaker began working with Prophet. Aaker currently serves as the company's vice chairman. Dunn was named chief executive officer in 2000. He is currently the firm's chairman and CEO. Prophet's annual revenue has grown to approximately $125 million with over 500 employees worldwide.

Acquisitions

In early 2009, Prophet acquired Richmond, Virginia-based Play, a creativity and innovation company.Elliott, Stuart
Accounts, People, Miscellany
''New York Times''. January 25, 2009. Prophet acquired Noshokaty, Döring & Thun, a

Berlin Berlin ( , ) is the capital and List of cities in Germany by population, largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's List of cities in the European Union by population within ci ...

-based strategic marketing firm in 2011, which brought in clients including Allianz, Deutsche Telekom,

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Sony , commonly stylized as SONY, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan. As a major technology company, it operates as one of the world's largest manufacturers of consumer and professiona ...

, and

Volkswagen Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post-W ...

. In 2012, Prophet acquired several agencies beginning with (r)evolution, an

Atlanta Atlanta ( ) is the capital and most populous city of the U.S. state of Georgia. It is the seat of Fulton County, the most populous county in Georgia, but its territory falls in both Fulton and DeKalb counties. With a population of 498,715 ...

-based branding, marketing, and innovation consultancy. Prophet then acquired the Material Group, a Chicago-based digital design and development studio. Later that year Prophet also acquired Figtree, a brand and design firm with offices in London and Hong Kong. In 2015, Prophet acquired Altimeter Group, the technology firm founded by Charlene Li. Altimeter operates under the name Altimeter, a Prophet Company. Its focus is research related to digital transformation, customer experience and connected technology. In 2021, Prophet acquired KEYLENS Management Consultants, a German management consultancy with offices in

Munich Munich ( ; german: München ; bar, Minga ) is the capital and most populous city of the German state of Bavaria. With a population of 1,558,395 inhabitants as of 31 July 2020, it is the third-largest city in Germany, after Berlin and Ha ...

and

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. KEYLENS operates under the name KEYLENS, a Prophet Company.

Locations

Prophet has 15 offices worldwide: * North America **

** Chicago ** New York City ** Richmond ** San Francisco ** Austin * Europe **

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

Zürich , neighboring_municipalities = Adliswil, Dübendorf, Fällanden, Kilchberg, Maur, Oberengstringen, Opfikon, Regensdorf, Rümlang, Schlieren, Stallikon, Uitikon, Urdorf, Wallisellen, Zollikon , twintowns = Kunming, San Francisco Zürich ...

Hamburg (male), (female) en, Hamburger(s), Hamburgian(s) , timezone1 = Central (CET) , utc_offset1 = +1 , timezone1_DST = Central (CEST) , utc_offset1_DST = +2 , postal ...

* Asia **

Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a city and special administrative region of China on the eastern Pearl River Delta i ...

Shanghai Shanghai (; , , Standard Mandarin pronunciation: ) is one of the four direct-administered municipalities of the People's Republic of China (PRC). The city is located on the southern estuary of the Yangtze River, with the Huangpu River flowin ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bor ...

Dubai Dubai (, ; ar, دبي, translit=Dubayy, , ) is the most populous city in the United Arab Emirates (UAE) and the capital of the Emirate of Dubai, the most populated of the 7 emirates of the United Arab Emirates.The Government and Politics of ...

References

{{DEFAULTSORT:Prophet (Company) Branding companies of the United States Management consulting firms of the United States Marketing organizations Consulting firms established in 1992 1992 establishments in California